When the Limited Edition SKYY Vodka Blue Velvet Bottle became available during the holiday season, each bottle purchased would donate a portion of the proceeds to the Foundation for AIDS Research. In order to promote the launch of the bottle and raise awareness of this charitable cause, an exclusive social content strategy was developed to get Facebook fans inspired to gift wrap these premium bottles in a flirtatious and creative way.

My role was to brainstorm gift wrapping ideas, wrapping/photo styling as well as photographing the bottles, and finally producing the imagery for Facebook.

A follow colleague at MIT's Office of Communications was creating a photo book to most likely be given as gifts to donors and contributors of the Institute. She decided the book needed a designers touch for the jacket and asked me if I would mind taking a stab at it. Of course, I jumped at the chance and the only direction I was given was that the client prefers designs that are more reserved and clean.

I tried flushing out three different concepts I had in mind.

Concept 1: Focuses on using the Koch Institute's logo as a book cover.

Concept 2: Takes inspiration from the facade of the building, using the windows as a design element with photos of the interior cover and exterior looking out within the shelves.

Concept 3: Using the main lobby (giant petri dish-art gallery) of the building as a design motif with a beautifully taken photograph of the building provided by hired photographer.

In the end, I decided to only show the client the two strongest design which I felt were concepts two and three. The client was very pleased with concept two but requested different imagery such as researchers at work and presto!

Print work I designed and assembled as a student. This packaging includes one standard shopping bag, a poster bag, gift enclosure and tissue paper which maintain a grudge-like feel using tattered type and cut up photographs of inductees from the Rock And Roll Hall of Fame.

The Swiss Association for Anxiety and Depression (SGAD) is an anxiety and depression organization intended to capture the interest of a ranging audience. Through their website this established institution encourages community, and support as Switzerland's definitive resource center for patients, supporters, and professionals.

The challenge was to take the client's current branding/website and completely revamp their present design while strongly maintaining their identity as well as their concept and values behind the brand.